Answering Your Q's Q: Hi guys... What is the greatest pain point of marketing within the music industry right now? A: Dave: My wife Lillian is the one that could answer this better as she is the one that is on top of the marketing end of what we do. She spends a lot of time hunting down the answers to everything we do to market our business, whether it is promotion the books we have written, the drums I build or the teaching studio and anything else – she is amazing and a real go-getter. In fact the book we have published Purple Snowflake Marketing is a guide for self-promoting writers based on all the techniques and means she and I have developed in our own writing career, as business owners and entrepreneurs. Many of the principles in this book are also applied to the music portion of our business. A: Lillian: Networking is probably the greatest tool that any business owner, entrepreneur or artist could embrace. We...
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