Answering Your Q's Q: Hey Dave... What is your marketing and communications experience within the music industry? A: My music-related marketing experience started in the mid 80’s as a member of a working "Top 40" cover band, when it was easy to find gigs. This was before the Internet brought us social networking and social media platforms, and so the band members did most marketing. I have always been the guy in the band that took on the role of marketing. Back in the mid 80’s there was limited resources for us as self-promoters and most of it was hands-on or direct marketing. This meant dividing up the task of visiting local stores and putting up posters, giving out t-shirts, distributing business cards, making phone calls, mailing out demo's, building word-of-mouth, attaining media coverage, getting radio attention... and just getting ourselves out there to establishing a presence. By a presence I mean playing in many diffe...
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