Answering Your Q's
Q: Through your experience, how has the music industry changed? How has music marketing changed?
A: That is an interesting question; I've been in the industry for more than 3 decades and things have changed so much. When I first started out in my late-teens as a professional drummer there were live gigs to be had in almost every bar and pub and a lot of restaurants.
In the 80’s and 90’s, with the invention of the compact disc and emergence of new technology, bands were able to use more robust and affordable equipment to record albums themselves. The compact disc served as the launching pad for the digital age of music, and the next stop would be Peer-To-Peer (P2P) file sharing, also known as “the beginning of the end for record sales.”
They can Photoshop their own graphics for covers and promotional materials and finally self-market to the world from their laptop and sell their songs one at a time on a variety of online platforms.
Although the industry has changed in many ways, it has also opened it up to anyone that is able to craft and share their music rather that just the select few that had a record deal in previous times.
It means, however, that musicians need to learn how to run a business, manage profiles and learn e-commerce. They must create a marketing plan and have an action plan in place to follow. They must be tenacious and self-disciplined. They have to communicate well, and ensure the tasks are getting done, and the steps are laid in place for future goals.
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