Answering Your Q's
Q: Hi guys... What is the greatest pain point of marketing within the music industry right now?
A: Dave: My wife Lillian is the one that could answer this better as she is the one that is on top of the marketing end of what we do. She spends a lot of time hunting down the answers to everything we do to market our business, whether it is promotion the books we have written, the drums I build or the teaching studio and anything else – she is amazing and a real go-getter. In fact the book we have published Purple Snowflake Marketing is a guide for self-promoting writers based on all the techniques and means she and I have developed in our own writing career, as business owners and entrepreneurs. Many of the principles in this book are also applied to the music portion of our business.
A: Lillian: Networking is probably the greatest tool that any business owner, entrepreneur or artist could embrace. We've really learned to embrace online activities too such as keeping active on Facebook, and this blog. Dave's band is mainly getting exposure through word of mouth due to impressing the heck out of everyone in their live gigs. However one of the wives runs their Facebook page where they post a lot of pictures and videos. So I don't have much to do with the band's success. However I do manage all the incoming queries that we get from keeping an active presence online, responding to posts in local online groups, and networking with locals in the music industry. We've been promoting Dave's services since the mid 90's and as such he's gained a lot of market authority and name recognition across the Okanagan, Boundary and Kootenay regions of BC. So over he years we've done a lot of different things to get the word out. These days most of our business comes to us, we don't have to go looking much. It is not uncommon to receive drum repairs from several hours away, sometimes shipped from greater distances too.
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