Managing This Blog ( Part 2 )
*Written by Dave Brummet, continued from November 20th)
Like any business service, blogs have to be promoted if we hope to have a readership. As I write this, we are in the 10th month of publishing the Drum It With Brummet blog and the readership numbers are slowly crawling upwards. My wife and I have a long list of promotional activities that we are tackling whenever time allows.
I have personally been a part of a lot of music groups and bands, worked with theatre groups, am connected with numerous online groups and have made connections with individuals over my 40 years of working in the music industry. I plan to reach out to each of these to let them know about the blog and how it may be useful to them. This will also give me a reason to reach out to all these connections, making our relationships stronger.
There are multitudes of ways we have already begun basic promotions for the blog. Starting with links to the blog on our main website http://BrummetMedia.ca. We created a special page on that website dedicated to our social media projects, including this blog.
The blog's URL is included on our social networking profile pages, is often mentioned in direct communications and in posts within genre-specific online group communications. Whenever it is appropriate, the URL is shared during media appearances, article bylines and email signatures.
My wife has us signed up with dozens of social networking sites and she will occasionally take extra time to share special blog posts and appropriate social networking groups.
I mentioned before that we actually manage 2 blogs, and each has a link referring to the other. Additionally, our guests and their agents are encouraged to promote the heck out of their appearance on our blog.
My wife manages most of the content that we publish on this blog; seeking quotes and discovering articles, dealing with comments and handling most of the behind-the-scenes activities. She tends to schedule posts well in advance, often working 5 months ahead. However, I have a long list of article ideas and content creation projects that I work on whenever I get the time. So far, the amount of time to manage this second blog has been minimal, but we expect that to increase as the readership and networking with others in the industry continues to grow.
We do accept queries for article submissions, product reviews and interviews. We publish poems, articles, product reviews and interviews that are geared toward musicians and music teachers. Anyone interested in working with the Drum It With Brummet blog need to remember that it has a heavy slant toward drummers and percussionists. We definitely plan on doing more interviews with people in the music industry as well. *If you are interested in learning more about this, guidelines can be found here: https://consciousdiscussions.blogspot.com/p/about-brummets.html
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