Managing This Blog (Part 1)
*Written by Dave Brummet
As business owners, we periodically take the time to evaluate our 5-yr business plan and based on our findings we then re-write a 1-year action plan. This action plan works like an organized guide that we can follow as we work toward business activities and project development.
I open with this statement, because it was this plan that brought us closer to expanding the reach of our Angle Hill Studio services while striving toward our future goal, which is to open an e-store for the percussion accessories that I invented.
Starting the Drum It With Brummet blog back in January 2021, was one of the tools we are using to achieve more exposure and to create a networking hub with other musicians, and to offer support to those working in the music industry. In particular we encourage my students to visit the blog, as there is a lot of helpful information there for them to browse.
My wife and I have are not new to the world of blogging, we have a popular blog (Brummet's Conscious Blog) that we have managed for more than 17 years. This experience made the choice of creating a second blog less daunting than it might have been.
We knew it was important to choose the images, profile content, font, theme and colours to match the focus for this part of our business. We also made sure to have ample content on hand to fill the first 9 months or more. Scheduling posts so far in advance was part of our plan: you see, we released 2 books this spring (2021) and it was necessary to allow flexibility in our schedule for the book release promotional activities.
In designing this blog, we made sure to utilize the side bar area to share our profile, blog calendar and several links to other places that we can be found online. There is a second page on the blog titled A Passion For Drums where we shared information about my experience in the realm of music.
Our business keeps us quite busy but we found a way to glean a few stolen hours here and there, which allowed us to complete all of the initial organization within a month. After the blog had been active for a few months, we began initial promotions. The delay in regards to promotions was on purpose - we did this for several reasons including being able to watch out for glitches or issues and addressing any fine-tuning that became noticeable to us. Having several months of published content available meant that when a visitor came to see the blog, they would view it as a fairly established site as opposed to one that has just opened, with very little content to browse. We felt this would make our promotional efforts more effective.
* Watch for part 2 of this article on Nov 24th...
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